A Glaswegian writer and actor has created a powerful video as part of a new campaign to combat Violence Against Women and Girls (VAWG).
The short film, Where We Stop, was launched today by social enterprise and youth service provider Glasgow Girls Club, in collaboration with Glasgow City Council.
The initiative aims to raise awareness of VAWG among young women aged 16 to 21 and direct them to information, support and services available in the city.
At the heart of the campaign is the six-minute film Where We Stop, written by Royal Conservatoire of Scotland graduate and Glasgow Girls Club alumni Molly Geddes (below).
The film opens with the main character Sophie and her friends on their usual bus route, sitting in their usual seats.
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It explores them excitedly discussing Sophie’s upcoming date with Jack, before cutting to Sophie and Jack on the bus – presumably on their first date – with the pair awkwardly interacting but ultimately sharing a laugh together.
The film gradually reveals that the relationship between Sophie and Jack is not as it seems, as Jack’s behaviour becomes increasingly coercive, controlling and abusive.
The final scene signposts viewers to Sophie’s Stop, an app built in partnership with Glasgow Girls Club and Glasgow City Council which features guidance and information on available services.
Molly, a writer and actor, created the film through a series of focus groups and script-writing workshops with girls and young women from across Glasgow, to ensure its impact and sensitivity.
As a long-time member of the Glasgow Girls Club, Molly also drew from her own experiences and developed the concept over several years through her work with the club.
She said the film has exceeded her initial vision for the project, adding that it is a “massive full circle moment”.
“I'm incredibly grateful to have been part of this project,” Molly said.
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“My main drive for creating this film was the lack of media around domestic abuse, that specifically centred young women.
“I hope that Where We Stop can shed light on the issue of violence against women and girls and help people find support.
“This is a massive full circle moment for me, both personally and professionally, and to see the impact this process has already had on young women is magic.”
'The film is a catalyst for real change'
The campaign was brought to Glasgow by the city’s Lord Provost, councillor Jacqueline McLaren, as part of the Carter Center’s Inform Women, Transform Lives initiative, which aims to increase the number of women accessing critical information about available city services.
McLaren (below) said: “As Lord Provost of Glasgow, I’m extremely proud to have led on the Carter Initiative, standing in solidarity with a wider international network of cities with the common purpose of empowering women.
“It’s been an inspiring, energising and positive journey. We’re thrilled to have made such progress and proud to stand shoulder to shoulder with women across the globe.
“I know this exciting, dynamic and imaginative campaign has the potential to be a powerful liberating and educational resource for all our young women.”
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She added that the campaign was “a catalyst for real change, enlightenment and engagement surrounding how we all address VAWG”.
The film is part of a wider campaign designed to inform as many young women as possible while improving barriers to accessibility.
Other elements of the campaign include using social media platforms, community radio stations, billboards, posters and merchandise, as well as engaging “local champions”.
For more information, visit sophiesstop.com/launch, or click here to watch the full film.
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