Former Apprentice contestant Stuart Baggs has died, a spokesman for his firm confirmed.
The entrepreneur ran Blue Wave Communications on the Isle of Man.
He was found dead in a property in Douglas on the island this morning.
Baggs, who recently turned 27, gave an interview to Isle of Man newspapers last week about his latest scheme to bring 4G broadband to the island.
Talking to the paper about his career, he said: "I work, as my hair will tell you, at least 18 hours a day. I sleep for four hours religiously, I would not have it any other way, like Margaret Thatcher."
He said that work gave him "a buzz", adding: "As to the future we are already working on that."
A police spokeswoman said they were called to an address on Central Promenade in the town at around 9am "where the body of a young man had been discovered".
She said the death was "sudden and unexpected" but there was nothing "to indicate that his death is criminally suspicious".
She added: "Following the earlier information provided by the police regarding the discovery of a body at an address in Douglas, police can now confirm that the man is Stuart Mark Alden Baggs, 27 years of age.
"Police again confirm that at this time there is nothing obvious to indicate the cause of his untimely death and inquiries will continue. The police request that consideration is given to the privacy of the family and friends at this difficult time."
Baggs was the youngest ever candidate when he appeared on the BBC One show in 2010, at 21 years old.
He was knocked out at the interviews stage and the series was eventually won by Stella English.
Lord Alan Sugar has paid tribute to the former Apprentice candidate on Twitter.
terrible news Stuart Baggs has died. My sincere condolances to his family and friends RIP one of the stand out characters of the apprentice
— Lord Sugar (@Lord_Sugar) July 30, 2015
The 21-year-old telecoms entrepreneur has excelled at spouting preposterous drivel. Here are some of his finest quotes:
“I’m Stuart Baggs ‘The Brand’ – I’ve got a certain type of charisma.”
"I'm alive: there are so many people that aren't alive or have died, unfortunately. I'm alive; that's a gift, frankly. I wake up early every morning once I've had the sleep I need. I go out and make money."
“Everything I touch turns to sold”
“Excuse me Sir, you look like a sausage connoisseur
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here