Donald Trump is a “right-wing Richard Branson” who would be “an awful lot more moderate” in the White House than he is on the campaign trail, his friend Piers Morgan has said.

Trump looks set to storm to victory in the race to become the Republican presidential nominee after winning a string of endorsements on Super Tuesday.

Donald Trump poses for photographs Thursday, May 4, 2006, in Philadelphia, at an event to unveil the design for a new 45-story luxury condominium residence called Trump Towers Philadelphia.He compared Trump to British entrepreneur Branson (Joseph Kaczmarek/AP)

 

But the property tycoon-turned-politician has sparked widespread outrage with some of his more controversial policies, which include building a wall to stop illegal immigration from Mexico, and a short-term ban on Muslim immigrants.

Morgan, who struck up a close friendship with the Republican after appearing on his show The Apprentice in America, compared Trump to the popular British entrepreneur.

He told the BBC Radio 4 Today programme: “I read Trump is going to be the new Hitler, and I find that an absolutely facile way of looking at a guy who is basically a right-wing Richard Branson.

“And American politics right now really does need somebody who is good at doing deals.

Republican presidential candidate, businessman Donald Trump speaks to supporters during a primary night rallyMorgan would pay “good money” to see Trump in a room with Putin (David Goldman/AP)

 

“Barack Obama has been paralysed, from gun control onwards, in the Senate in his inability to actually get anything done.

“Trump, whether you love him or hate him, is one of the great deal-makers in the world. And if he was in charge of the White House, at the very least, I would pay good money to see him in a room with Vladimir Putin striking a deal.”

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Morgan, who spent four years in the US hosting a talk show on CNN and is now US editor for the MailOnline, is a vocal critic of America’s gun rules and said he would not personally choose to vote for Trump.

But he believes the businessman would drop his more controversial policies if he made it to the White House.

Piers Morgan arrives for a party to launch his new book, 'Don't You Know Who I Am', at Paper in central London.Morgan got to know Trump during the Celebrity Apprentice (Joel Ryan/PA)

 

Morgan said: “I got to know him when I took part in the first series of Celebrity Apprentice. I was in the show for about five weeks and I spent most of that time watching Trump in his natural habitat of his boardroom, and I was very impressed with him.

“I saw a pretty smart guy who knew how to play that boardroom of very varied contestants like a concert conductor. I saw somebody who had a warmth, a good humour, a sense of perspective.

“So when I see Trump being more outrageous in some of the things he is saying and doing now, I think he’s just doing that to grab media attention. I think the reality of a Trump presidency, if it came to it, would be an awful lot more moderate.”