Craig David has added another string to his already overloaded bow with the launch of a capsule fashion collection, and it lands in stores today.
Want the lowdown on the music icon’s latest venture? We’re here to fill you in…
What’s in the range?
(Selfridges/PA)
The Craig David collection comprises unisex hoodies, T-shirts and long-sleeved tees emblazoned with graffiti-style graphics and lyrics from the singer-songwriter’s hits, such as Born to do it, Walking Away and 7days.
Not disimilar to tour T-shirts, the designs, which come in a variety of colours, are apparently inspired by the ‘uniquely British culture of the early garage scene’ and were created in collaboration with Bravado, Universal Music Group’s merchandise compan
Prices are £40 for a short-sleeved T-shirt, £45 for long-sleeved and £95 for a hoodie.
Where can you buy it?
(Selfridges/PA)
The 8-piece collection is available exclusively at Selfridges stores in London, Birmingham and Manchester.
It doesn’t hit the Selfridges website until tomorrow, so if you want to get your hands on the goods today you’ll have to make a rendez-vous with one of the stores.
Why now?
(Selfridges/PA)
“I wanted to create a fresh and exciting new clothing line for my fans that represents where I am musically today, but also influenced by the style of where I came from,” says Craig, who’s been enjoying quite the renaissance recently.
Last year his album Following My Intuition went straight to number one, 16 years after the release of debut Born To Do It. The 36-year-old was hailed a hit at Glastonbury in June and is currently in the middle of a 10-week Ibiza residency.
Craig doesn’t reveal how long it took him to create the collection, but we reckon he sketched the designs on Monday, took them to the manufacturers on Tuesday, they were getting made on Wednesday, and on Thursday and Friday and Saturday. Then they were shipped on Sunday.
Which is why they’re in the shops today. So head down to Selfridges to bo selecta your favourite pieces.
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