Supermarket Morrisons has extended its range of wonky produce to flowers after the prolonged hot and dry weather stopped some varieties from developing properly.
The retailer said it was selling the wonky flowers to help growers and prevent waste, and followed the success of its wonky fruit and vegetable lines.
The wonky bouquets might have shorter or crooked stems or smaller flower heads and cost £3 compared with the regular £5.
The new wonky British sunflower bouquet at Morrisons (Morrisons/PA)
The first wonky bouquet is made up of British sunflowers and statice, also known as sea lavender, which have shorter stems than usual due to the lack of rain over the last few weeks.
Drew Kirk, category director for flowers at Morrisons, said: “It would be a shame to see these beautiful stems go to waste just because they’re a few centimetres too short.
“Our wonky range helps growers and farmers reduce waste and at the same time helps customers to afford to buy flowers more often.”
Morrisons said it sold 500 tonnes of wonky produce a week last year and is increasing the number of seasonal lines to 33 this year.
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here