A food company has come under fire from Scots customers after it was revealed that they had launched a product labelled 'Great British Haggis'. 

Strahly Quality Foods who provide haggis to various countries around the world are a Scottish company but made the decision to brand one of their products as 'British'.

This sparked outrage from one Scots customer, @colz261 on Twitter, who spotted the product on shelves and took to social media to vent her fury.

She wrote: "What the actual hell do they think they are doing ? HAGGIS IS SCOTTISH."

Her Tweet has since gone viral, racking up more than 5,000 likes and 1,000 retweets. 

However, the response has been divided on the matter with some Scots feeling a similar frustration and others arguing that Scotland is a part of Britain. 

One follower wrote: "Actually it has English origins, anyway Scotland is part of Britain so it is and British technically speaking. If not in spirit."

Another arued: "Nationality is what country you’re from. Scotland is a country, Britain is a collection of countries."