Apple has renamed their Buchanan Street store over the historical links of the name to the transatlantic slave trade. 

The city centre store is now labelled simply Apple Glasgow, after increasing calls to rename the city's streets linked to slavery. 

Buchanan Street is named after tobacco merchant Andrew Buchanan who had plantations in Virginia and is thought to have owned up to 300 slaves.

The tech giant announced a $100million Racial Justice campaign earlier this week.

READ MORE: Barclays confirms 'Buchanan' has been dropped from riverside development amid slavery concerns

CEO Tim Cook revealed the campaign as Black Lives Matters protests are taking place across the globe.

In a Twitter video, he said: "The unfinished work of racial justice and equality call us all to account.

"Things must change, and Apple's committed to being a force for that change.

"Today, I'm proud to announce Apple’s Racial Equity and Justice Initiative, with a $100 million commitment."

READ MORE: Permission granted to demolish popular Glasgow pub and restaurant to build hotel

Earlier this week, Barclays dropped the name from their River Clyde development.

 A spokesman for Barclays said the development will be known as the 'Barclays Glasgow Campus' and the city council was notified of the plan last year.