Scotland's largest outdoor ice-skating experience will be one of the highlights of Elfingrove which is set to to make a return this year.
Events fim itison, who are also behind GlasGLOW, plan to create 200 jobs with their new £2m Elfingrove event which will include a fully-outdoor show taking place along the banks of the River Kelvin. The festive event will once again transform the grounds of Glasgow’s most famous museum, Kelvingrove.
The ice skating ring has been designed by the team behind Dancing on Ice.
READ MORE: Secret emails reveal the truth about fiasco at Elfingrove
Oli Norman, CEO of itison and event creator, said: “In October 2020 we managed to put on GlasGLOW for over 90,000 event goers making it Scotland’s largest outdoor activity.
"The odds were stacked heavily against us, but we managed to bring light to the dark winter months as an impending lockdown loomed and created 160 event sector jobs.
“Now, as the creative sector aims to recover from all but decimation, we’re determined to build back in our home city of Glasgow.
"We’re making a significant investment in the return of Elfingrove, creating over 200 jobs in the industry, but most importantly aiming to create a spectacular show for locals and visitors alike that make us proud to live where we call home."
The announcement comes after we reported that the 2019 event attracted thousands of complaints. A petition was also launched by angry punters who demanded a refund.
The petition stated: "Guests attending the event were horrified to learn that Rudolph had been replaced by a dead dinosaur, elf body parts lay beside an exhibit, and the event was nothing much more than a tour of the FREE museum with the lights switched off."
READ MORE: Elfingrove row grows as refund petition hits signature milestone
Mr Norman added: “In 2019, we welcomed 175,000 people to Elfingrove. We got lots of things right, but as is the case with a year one event, there were areas we needed to improve upon. We’ve listened to lots of feedback and are back this year with a brand-new show.
“If people like GlasGLOW they’re going to love what we have in store with Elfingrove 2021.
“We’ll also be bringing back our ELF Fund that helps local families and organisations who need it most.”
Full details of what to expect at Elfingrove will be revealed in September.
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