A SUSTAINABLE clothing brand loved by Miley Cyrus, Paloma Faith and Mollie King is to host an exclusive pop-up store in Glasgow city centre.
Dundee-based Isolated Heroes will be at Princes Square this weekend as part of a new collective that aims to showcase independent designers.
Launched in 2012 by CEO Samantha Paton, off the back of her acclaimed graduate collection, the brand has developed a cult-like following, specialising in hand-embellished and embroidered items.
They are renowned for their innovative use of luxury faux fur and sequins, unisex styles and body-positive approach, offering clothing up to a size 26.
They have a zero-waste approach, meaning that all pieces are handmade in small batches or on a made-to-order basis, and any scrap pieces of fabric are made into face coverings and other accessories.
The team will be bringing a selection of sustainable glam partywear to Glasgow including accessories, new embroidered collars, mini dresses, sequin motif sweaters.
The brand is sold across the world to a number of retailers but the Princes Square Collective will be their first Glasgow stockist.
Isolated Heroes Founder and CEO, Samantha Paton said: "We are delighted to be bringing Isolated Heroes to Princes Square providing a fresh new shopping experience for our Glasgow customers.
"We are so thankful to Princes Square for providing small independent businesses like ours an opportunity to be stocked in such a luxurious retail destination.
"Isolated Heroes are passionate about providing new and exciting retail opportunities and we can't wait to bring sustainable glamour to Glasgow."
The Isolated Heroes team will be on hand all weekend to offer made-to-order fittings in time for the Christmas party season.
Princes Square Collective’s curator, Katie Moody said: “It’s such a coup for us to have Isolated Heroes taking over the Princes Square Collective.
"We love the ethos behind the brand, their body positivity and their sustainability credentials are second to none. We can’t wait to have them in this weekend!”
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