A NEW tourism campaign was launched today to celebrate Glasgow's music scene.

‘Glasgow: Music Nonstop’ aims to popularise the city as the UK's top music destination.

Pre-pandemic, an average of 130 gigs and music events were hosted here every week, contributing an estimated £75m each year to the economy.

Glasgow was also named ‘Europe’s Secret Capital of Music’ by TIME Magazine as well as the UK’s first, and Scotland’s only, UNESCO City of Music.

READ MORE: The Masked Singer winner Natalie Imbruglia to perform at Glasgow's SWG3

Councillor David McDonald, Chair of Glasgow Life and Depute Leader of Glasgow City Council, said: “Glasgow enjoys a global reputation as a live music hotspot.

"Our venues punch well above their weight internationally – our OVO Hydro is regularly named in the world’s top five arenas – and the passion and enthusiasm of our audiences is unrivalled.

“We’re also home to some outstanding tours and visitor experiences, which delve deep into our city’s vast musical legacy.

“From Celtic Connections to TRNSMT and every genre in between, our legendary music scene offers something for every fan, which is why music is a core pillar of Glasgow’s Tourism and Visitor Plan to 2023.

"Supporting the recovery of our music and night-time industries post-pandemic is hugely important for the city, not just for our visitor economy, but to help protect the thousands of jobs that exist across these industries, their supply chains and more widely across every part of our tourism and hospitality sector.”

The campaign was developed by Glasgow Life’s Destination Marketing team, with £90,000 from VisitScotland’s Destination and Sector Marketing Fund and will run until the end of March.