Quality Street has announced a major change to its famous chocolates ahead of the busy Christmas period.
Nestle, the multinational food company behind the festive fan favourite, are to axe the iconic colourful wrappers in a bid of becoming more environmentally friendly.
The bright packaging has coated the chocolates for 86 years and will now be replaced with recyclable wax paper.
Customers who are stocking up on the sweet selections for Christmas and New Year will begin to see the change in the coming weeks.
Quality Street scraps foil wrappers ahead of Christmas
It is hoped that the move will stop around two billion wrappers a year from being thrown into landfill, the Sun reports.
The foil wrappers may lose their shine but they will retain their familiar colours.
The new wrapping features a vegetable-based wax coating which will act as a protective paper for the chocolate inside.
READ MORE: McDonald's reveals two deals you can redeem on October 3
READ MORE: TikTok mum reveals how you can save hundreds this Christmas by banning three things
Speaking to the Mirror, Nestle’s head of sustainability Cheryl Allen said the company had deliberated the change for a long time.
Ms Allen: “Quality Street is a brand that people feel very strongly about.
“We know that opening the lid and seeing ‘the jewels’, as we call them, is really important.
“We think we’ve done a really good job with the redesign, and feel confident that people will respond positively.”
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here