Fashion retailer loved by celebrities to open first store in Glasgow

Hit and Run, whose celebrity fans include singers Sam Smith and Olly Alexander, has not revealed its planned location yet, but confirmed it was looking at areas in the Southside.

The brand was founded in 2020 by Scottish designer and entrepreneur Mickey Ellis and the “gallery-style” Glasgow store, complete with digital technology, aims to “reinvent the fashion retail experience.”

Mickey Ellis (Image: Hit and Run)

Products at Hit and Run are all made-to-order thanks to on-site printing facilities, and include slogan T-shirts, hoodies and sweaters, exploring a range of issues from capitalism to LGBTQ+ rights. Collections feature those by established, unknown and up-and-coming names, including Patrick McDowell, Paisley-born Pam Hogg (who has designed for Rihanna and Lady Gaga, among many others), Adam Frost and Elizabeth Ilsley.

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Mickey explained that every collection at Hit and Run is “designed by someone who wants to make a difference, to inspire others with their message and put society under the microscope” and added: “The feedback we get from customers, supporters and artist collaborators is that Hit and Run is more like an art gallery website than a traditional fashion e-tailer.

“This was one of the reasons I decided to create a physical space that showcased the pieces in a gallery-like setting.

“By merging the physical with newly developing digital technologies we aim to be leaders and educators, subverting fashion, art, old and new.

"This is something that is very true to the whole ethos of Hit & Run and I am very excited about it.”