EAGER shoppers piled into a Boots store today to get their hands on a new No 7 beauty range.
The collection, Future Renew Damage Reversal, aims to reverse the appearance of multiple signs of skin damage and includes a serum, an eye serum, a day cream with SPF 40 and a night cream.
The first 70 customers in the queue at the Braehead store received a free goody bag of products worth more than £100, as well as complimentary fizz and cupcakes.
Talking about the new range, No 7's head of science research, Dr Mike Bell, said: “Skin damage happens throughout our lives and is caused by multiple factors including sun exposure, environmental pollution, stress, sleep, temperature and nutrition.
“The new peptide blend effectively tricks the skin into thinking that it has been damaged which leads to renewal of key proteins such as collagen and fibrillin.
"It therefore supports skin’s natural self-repair mechanisms, targeting signs of cumulative damage both on and under the surface.
"This is a world-first technology only available from No 7. We believe it is going to be a game changer for consumers.”
The No 7 Future Renew range will be available nationwide at Boots stores, boots.com and no7beauty.co.uk.
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