A Glasgow woman has turned trash into cash during the cost-of-living crisis.

Colette Donnachie is the latest winner of Keep Scotland Beautiful's partnership with LitterLotto.

The 27-year-old scooped £250 thanks to an innovative partnership which encourages more people to bin their litter.

The project was launched in November 2022 and offers weekly prizes ranging from £50 to £500.

Colette found out about the partnership through a work friend and as she was already a litter picker, the app encouraged her to do it more.

She said she has noticed a slight difference in the amount of litter in her area, and has managed to get her family and friends involved too.

Glasgow Times: Colette Donnachie is the latest winner of Keep Scotland Beautiful's partnership with LitterLottoColette Donnachie is the latest winner of Keep Scotland Beautiful's partnership with LitterLotto (Image: Sourced)

She said: “I think if more people know of the app it would encourage more people [to litter pick].”

Catherine Gee, Deputy Chief Executive at Keep Scotland Beautiful, said: “I’m delighted to see that Colette has been rewarded for doing the right thing through our partnership with LitterLotto.

“This collaboration is all about encouraging people to help tackle the country’s litter emergency and it’s brilliant to see people across the country getting involved.

“I’m looking forward to seeing many more Scottish winners benefitting from helping to keep Scotland beautiful.”

Carly Di Crescienzo, Local Authority Campaigns Manager at LitterLotto, said: “It's great to see our Scottish users benefiting from this regional jackpot.

“We hope that our partnership with Keep Scotland Beautiful will encourage others to get involved.

“Our users help keep their communities clean and green and with LitterLotto you can win cash while doing good.”

The LitterLotto app is available to download for free on the App Store and Android Store.

This innovative venture is one of the many ways Keep Scotland Beautiful is tackling the litter emergency.

A recent national poll conducted by the environmental charity found that two thirds of people believe that litter is an issue in their local area, and 87% that it is an issue across Scotland Visit the LitterLotto website for more information.