DRIVERS are being warned of the dangers of speeding in a new campaign aimed at reducing road deaths.

One in five deaths on Scotland’s roads are caused by speeding prompting the latest effort to get a message through to motorists.

The campaign will focus on the split-second before a fatal crash warning people, "You only have to lose control once".

The Glasgow Times has highlighted the increase in deaths on the city's roads involving cars and lorries.

We showed how several pedestrians and cyclists were killed after they were hit by vehicles.

There had been a 100% rise in deaths in 2023 to 14, up from seven the year before.

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The latest campaign launched by the Scottish Government and Police Scotland focuses on the driver’s perspective before a crash takes place.

A joint report from Traffic Scotland and Police Scotland found 20% of road deaths in Scotland were due to speeding, examining collisions between 2015-2020.

READ NEXT: More lives lost on Glasgow's roads so far this year than in total last year

Last week we reported on the dangers of off-road bikes and motorised bikes being used on the roads raised in the Scottish Parliament.

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READ NEXT: MSPs in call for crackdown on dangerous off road and e-bikes

(Image: PA)

Transport Secretary Fiona Hyslop and Chief Superintendent Hilary Sloan, of Police Scotland, launched the scheme at Traffic Scotland's national control centre.

Hyslop said: "No matter how experienced you are as a driver, collisions can happen to anyone, and the consequences could be devastating - for you, for other road users, and for loved ones.

"We're urging drivers to consider their driving behaviour and reduce their speed, making our roads safer for everyone."

There are more than 300 safety camera locations across Scotland and the Scottish Government said they are placed where there is evidence of injury collisions and speeding and where they have the greatest potential to reduce casualties.

Police focussed on the impact speeding can have.

Ms Sloan, head of road policing, said: "Speeding is always a risk.

"It only takes a split second to lose control and it only has to happen once.

"A collision affects more than just you and your vehicle - it impacts your family, the victim's family, emergency services and people who witness it.

"Everyone has to take responsibility to save lives on Scotland's roads."