Baldness weighs on the minds and scalps of millions of men each day.

Although many now flock to Turkey for a new haircut, this is largely unaffordable for the silent cold-headed majority.

Around Christmas time, everyone seems to let loose a little and indulge - perhaps too much - in an abundance of food and drink.

But did you know this might be turning you bald? Well, according to scientists, you might want to limit those Christmas shandies.

Researchers from Pusan National University found that people who regularly drink alcohol are 1.4 times more likely to suffer from androgenetic alopecia (AGA).

AGA is the most prevalent form of hair loss that affects millions of men and women worldwide.

Previous studies have suggested that the condition is primarily driven by genetic and hormonal factors.

However, the new research adds to growing evidence that lifestyle factors may also contribute.

"Individuals who consume alcohol may have a slightly higher likelihood of experiencing AGA compared to non-drinkers," said Professor Yun Hak Kim, who led the study.

Their analysis revealed that drinkers were 1.4 times more likely to be diagnosed with hair loss than non-drinkers.

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While the researchers did not look at the reason behind this link, they believe it may be down to acetaldehyde – a byproduct of alcohol metabolism.

"One hypothesis is that acetaldehyde, a byproduct of alcohol metabolism, may interfere with the scalp's immune environment—factors that could potentially contribute to AGA," they explained in a statement.

"However, this proposed mechanism remains speculative."