ITV has announced a major change to its flagship morning show Good Morning Britain by bringing a new series to it’s YouTube channel.

ITV announced the new online series will be called Off The Table and will feature four 15-minute shows each month.

The series will focus on hot topics including money, climate change, cancel culture and life after Covid - some of the most important issues affecting 18-34s in modern Britain today.

Presented by TV broadcaster and cultural curator Julie Adenuga, it will lead the debate as viewers hear diverse opinions from a panel of influencers, activists and journalists they can relate to.

Popular names include James Barr, Ryan Mark Parsons, Kaz Kamwi, Grace Blakely, Dr Emeka, Benjamin Butterworth and Esther Krakue.

Julie Adenuga said: “I’m excited to be presenting Good Morning Britain’s first ever YouTube original series. I love the idea of the GMB conversations that we see all the time making their way to new audiences thanks to ‘Off The Table’.”

Good Morning Britain gets 250 million YouTube views

Good Morning Britain’s YouTube channel is the fastest growing across all of ITV’s channels.

The move comes after it was revealed that in 2020 GMB video views on YouTube totalled 250 million and over 1 billion minutes were watched.

In the same year GMB was the most-tweeted show and had 80 million video views on Facebook.

Most of which are watched by an audience under the age of 35.

Filming for the new show will begin today (Thursday, 14 October) ahead of its launch next month.

ITV explain the need for the ne Good Morning Britain show

Neil Thompson, Editor Good Morning Britain said: “It’s a testament to the team and the programme’s captivating output that our 16-34 year old audience has continued to go from strength to strength. So launching our very first YouTube original series seemed like the natural next, exciting step.”

Joel Duncan, Digital Development Manager ITV added: “Over 1 billion minutes of GMB content were watched last year on it’s YouTube channel and so we know there is a very healthy appetite for even more short-form GMB content online.

“With Julie at the helm plus some of the best known influencers, ‘Off The Table’ is set to be a very promising digital offering indeed.”