GLASGOW families struggling with their weekly shop can now apply for a new benefit at Asda.

In partnership with Social Security Scotland (SSS), Asda is promoting a new scheme to give low-income families a helping hand with their food shopping. 

Best Start Foods is one of 12 benefits administered by SSS and offers those eligible up to £36 every four weeks on a pre-paid card to buy healthy food for their families.

Glasgow Times:

It is part of a package of five family payments along with Scottish Child Payment and the three Best Start Grants: Pregnancy and Baby Payment, Early Learning Payment and School Age Payment.

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A special stall was set up at the Asda store in Govan, where shoppers could chat face-to-face and receive more information about the payments.

Glasgow Times: Zoe Wilson of Social Security Scotland and Wilma McHardy, Asda community championZoe Wilson of Social Security Scotland and Wilma McHardy, Asda community champion

Kevin McBride, Vice President for Asda in Scotland, said: “We know times are tough for many families at the moment, and we want to do our bit to help make sure people are getting the support available to them. 

"Asda is proud to partner with Social Security Scotland on this campaign, making it easy for our customers to access support as they do their shopping.”

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Glasgow Times:

Social Security Scotland Chief Executive David Wallace said: “The partnership with ASDA is a great way for us to reach families while they shop and raise awareness about the support they could be entitled to.

“Best Start Foods is there to provide help with the cost of healthy food in a family’s weekly shopping and we want to make it as easy as possible for people to access this financial support.

“It’s very important for us to spread the word about Best Start Foods. So even if you’re not eligible yourself, you may know someone who is.”

Eligible families and carers can find out more and apply here or call Social Security Scotland free on 0800 182 2222.