This week we've seen singing sensation Lewis Capaldi strip to his underwear for an advertising campaign, compare himself to the new Prime Minister and release his first new music in three years.
But that's not all the Glasgow-born star has up his sleeve.
The Someone You Loved singer has now taken a turn at conquering the culinary world with his new range of frozen pizzas cheekily named the 'Big Sexy Ones'.
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Sold in colourful boxes featuring a cartoon version of the 25-year-old star himself, the pizzas come in both vegetarian and meat options and are sold in Iceland stores.
Hungry Capaldi fans across the UK have already spotted the new treats with many taking to Facebook to share their thoughts.
One site dedicated to showcasing supermarket finds, Newfoodsuk, posted a photo captioned: "New Lewis Capaldi Pizza Range spotted at Iceland.
"This has got to be one of our most random new food finds ever!"
One shopper who had put the pizzas to the test commented: "Tried these last night worth every penny…amazing."
Another said: "There’s dinner sorted."
Finally, one joked: "Ed Sheeran wotsits next?"
Would you give the 'Big Sexy Ones' a go?
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