A GLASGOW streetwear and fashion brand will open a new store at Glasgow Fort tomorrow.

Forty Clothing, which is loved by international DJs, bands, kids and clubbers, is set to open the branch to give fans another way to shop the cult brand in addition to its online store and flagship Royal Exchange Square shop.  

The Glasgow-born brand, which is well-known for its unique, forward-thinking and experimental design, craftsmanship and technology, was started when fashion industry legend Gordon Harry Miller was inspired by his young son’s monster face drawing.

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Glasgow Times:

He put it on a t-shirt, quit his executive-level job at designer store Cruise and launched a pop-up in the basement of a hairdressers.

Now, Harry says he felt Glasgow Fort was the perfect fit as he looked to expand Forty Clothing outside the city centre.

He said: "We talked about different ideas but right away The Fort just felt right.

"Our key market is the heart of Scotland and that’s the area the centre serves as it’s on the East side of Glasgow.

"Even the name clicks – we were all feeling Fort-y.

"I will always be passionate about Glasgow and its heritage as a fashion and shopping destination because of my background there, but a lot of people prefer to go somewhere like The Fort – so that’s what we have done."

Glasgow Times:

The new shop captures the brand’s unique character, with stylish art, design, sound and quirks like the t-shirt grabber machine.

The team will also tailor stock in each store so customers will find different things in each outlet, with exclusives as well as the most popular ranges.

Harry said: "We do things differently at Forty, we always have.

"We love what we do and we love that we get to do it for a living.

"I’m really excited about this opportunity and meeting more of our online customers, as well as showing off our ideas to totally new people."

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Glasgow Times:

He added: "We are not abandoning the city centre – we have our Royal Exchange Square store and our office is in the city too.

"We are opening up at The Fort AS WELL – that’s important to us.

"We want to give everyone the choice to find us wherever suits them.

"Forty is for you, wherever you want to come see us."

Phil Goodman, centre director at Glasgow Fort, said: "We’re over the moon that Forty has chosen Glasgow Fort for the next step in its expansion, and are particularly proud to welcome a brand that originates from Glasgow.

"We’re always looking for new brands and experiences to bring to the centre and we’re sure that Forty’s unique fashion offering will prove popular with shoppers, especially in the run-up to Christmas."