Glaswegians have been challenged to locate the Irn-Bru Snowman hiding in the city - and there is a prize.

The mischievous character is returning to TV screens tomorrow and to mark the occasion, a city-wide Snowman-hunt has been launched.

Gripping a can of the iconic Scottish drink, the snowman will be laying low in Glasgow on Friday, December 2.

Glasgow Times:

Those who find him before anyone else, and peel off his special can, will win a flight on the famous seaplane which the boy in the advert uses to hunt down the snowy Bru thief.

The unmistakable 6ft festive silhouette will appear on popular landmarks and buildings over the course of 10 days.

READ MORE: Elf school opens at XSite Braehead with free festive activities

To support the nationwide search, sightings will be revealed on the brand’s social channels, while some of Scotland’s social media stars, like Paul Dock and Calum Bowie, will also share cryptic clues across their Instagram and TikTok feeds.

Glasgow Times:

Glasgow Times:

Adrian Troy, Marketing Director at AG Barr said: “In Scotland, the return of Irn-Bru’s Snowman to our screens means the festive period has truly begun.

"But, as a big fan of the ginger nectar, this also means that he’s coming for our BRU.

“Alongside the ad going live, we wanted to bring the Snowman to life in cities across Scotland - with lifesize pop-ups and amazing prizes to get everyone in the festive spirit.

"Keep your eyes peeled at the start of December and snatch a can from his snowy hands for the chance to win a trip in the incredible seaplane.”