A POPULAR Danish retailer has officially opened the doors of its first ever Scottish store in Glasgow city centre.
Søstrene Grene opened the new shop in St Enoch Centre this morning with a grand opening event.
Queues of shoppers eagerly waited outside the store which is bringing a unique Scandinavian shopping experience to the city.
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Scottish radio presenter Katy Johnston officially opened the store at 9.59am on Friday morning, welcoming shoppers on a red carpet as they were serenaded by a string quartet.
The first 100 shoppers were rewarded with vouchers for the brand’s signature tufted rugs, free goody bags, bespoke cupcakes, and complimentary refreshments.
Norma Jacob and Richard Power, who operate the new store, said: "What a wonderful opening for Søstrene Grene’s first ever Scottish store.
"The number of shoppers who turned out for the Grand Opening was spectacular and we’re delighted that everybody was so excited to explore the new store.
"We’re thankful to all of our staff working so hard behind the scenes to ensure the store is ready to welcome shoppers to our wonderful world of hygge and homeware - we hope to see you soon."
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Anne Ledgerwood, centre director of St. Enoch Centre, said: "We’re thrilled that St Enoch Centre is the home of Scotland’s first Søstrene Grene and we’re sure Glasgow shoppers will enjoy exploring the brand’s wonderful world of style.
"It’s an exciting time for the city’s retail landscape and the perfect chance to pop into Søstrene Grene at St Enoch Centre for some Christmas shopping."
Mikkel Grene, CEO of Søstrene Grene, added: "We are delighted to officially open our first ever Søstrene Grene in Scotland, and we’re sure the new store in Glasgow will be a great addition to our worldwide portfolio.
"We cannot wait to invite our Scottish customers inside for a moment of ‘hygge’ in St. Enoch Centre this coming Christmas season, and we hope it will bring a completely new shopping experience to the city."
Søstrene Grene is a family-owned retailer created by sisters Anna and Clare in 1973 with the aim of bringing ‘beauty to everyday life’.
They currently operate more than 260 stores in 15 countries worldwide.
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