Glasgow's OVO Hydro made a huge announcement earlier today. 

The city venue and The Scottish Event Campus (SEC) have extended their relationship with OVO for a further seven years, meaning they will carry the name of the energy supplier until at least 2030. 

The partnership renewal has been brokered by AEG Global Partnerships.

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The announcement comes after The OVO Hydro, which is ranked the number one arena in Europe by ticket sales, turned 10 on September 30. 

The announcement also followed the Hydro becoming the first venue in the world to receive ‘Greener Arena Certification’, A Greener Festival’s rigorous, independent certification process. 

Glasgow Times:

Peter Duthie, chief executive at the SEC, said: “OVO has been a hugely valued and supportive partner to the SEC, so it’s the natural choice for us to continue our association with the business until at least  2030.

"It’s unusual in our industry for partnerships of this nature to have such longevity, so the continuation of our relationship with OVO is a testament to the amount of synergy to be found between our two businesses.

"We pride ourselves on delivering unforgettable experiences for our guests, and through this partnership, some 500,000 of them have been afforded early access to tickets. 

“We’re also hugely proud of our work to make our events, and campus, more sustainable. The support and consultancy that OVO has, and will continue to offer us has been invaluable in the SEC achieving significant milestones like A Greener Arena Certification. We look forward to working with the team to continue this valuable partnership."

OVO’s CEO Raman Bhatia, added: “We’re proud of our work together to drive progress to zero-carbon living. Our ongoing partnership builds on the sustainability commitments we’ve pushed forward together, celebrating the world’s first arena to achieve the A Greener Arena certification.

"We will continue to support the OVO Hydro on its ambitious sustainability plans, so fans and artists alike can enjoy a venue that’s supporting our collective net zero goals.”

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Liana Mellotte, Senior Director, AEG Global Partnerships, said: “Purposeful partnerships take venues and fan experiences to the next level, and OVO has been able to take this to the next level by using its capabilities to support the venue as it works to become more sustainable.

"This is a trend we are seeing across the AEG Global Partnerships portfolio, as businesses look to deliver real, measurable impact against their ESG targets, and we are excited to see this partnership continue to deliver on our joint values and ambitious plans over the next seven years.”