Over 400 pubs are giving away free pints over the festive season.
Glasgow punters heading to a Christmas night out or an after-work tipple can enjoy a Guinness 0.0 on the house.
They simply need to flash their keys at the bar to show they're the designated driver.
The offer is being rolled out across 472 Greene King pubs in a bid to tackle drink-drive-related road casualties.
Data gathered by THINK!, the Government's official road safety campaign, shows that 79% of drink-driving collisions involve male drivers or riders over the legal alcohol limit.
Guinness has teamed up with THINK! to help people drink responsibly this Christmas.
To claim a free pint of Guinness 0.0, drivers simply need to flash their car keys at the bar.
The offer is valid from December 1, 2023 to January 1, 2024.
Anna MacDonald, category marketing director of beer at Diageo GB says: “Being the designated driver this Christmas doesn’t mean you can’t enjoy a good pint of Guinness. Guinness 0.0 is unmistakably Guinness, just without the alcohol.
"That’s why we’re proud to be working with THINK! and Greene King to give responsible drinkers a free pint of Guinness 0.0, so they can still be a part of the festive fun even when they’re driving.”
Guy Opperman, roads minister at the Department for Transport, added: “Our highly regarded THINK! campaign will be aiming to save more lives again this Christmas season and will help continue to raise awareness of the dangers of drink-driving.
"This is a great initiative which encourages people to act responsibly while still enjoying the festive season.”
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here