A Glasgow travel agent has revealed its most in-demand holiday destinations for summer 2024.
Barrhead Travel is experiencing strong interest from customers looking to plan ahead for their next sunny getaway.
Many want to get good value for money and spread the cost of a holiday, as well as nab the best deals and availability far in advance.
Five locations which are proving to be particularly popular for holidaymakers are Tenerife, Turkey, Mallorca, Florida and New York.
Known for their scorching temperatures and stunning beaches, it's no surprise that Tenerife and Mallorca make the top five, with Turkey becoming more popular than ever too.
With endless sights to see in the Big Apple and the theme parks of Florida being a big pull, more customers are keen to fly across the pond to the United States.
Meanwhile, many are also keen to book an all-inclusive trip as well as cruises.
Jacqueline Dobson, president of Barrhead Travel, said: “This year has shown that despite market challenges, holidays remain a spending priority for people across the country, and next year we expect most people will spend at least same, or more, on holidays than they did during 2023.
"However, as people look to manage and spread out their spending, we have noticed that customers are booking earlier than usual – we’re already ahead for summer 2024 compared with this time last year for summer 2023.
"Another reason for booking earlier is to secure the best availability, particularly with the high demand for the most popular locations such as Tenerife, Turkey, Mallorca, Florida, and New York.
"Value for money will remain a top priority, and we are seeing people being more flexible with where they are travelling to make their budget go further."
She added: "All-inclusive is making up more than one in four new bookings for next year as people look to budget in advance and spend less when away.
"Cruise holidays will also be high on the list for travellers who are looking to both enjoy value for money and visit multiple destinations in one go.
"We know how important holidays are to people, especially with families, and we are seeing demand for multigenerational holidays continue to rise as people go away as part of a large family group to make the most of spending time together – and we expect this to continue into 2024.
"Travel agents have shown why the high street is so important - from taking advantage of deals to peace of mind and financial protection, we’re seeing a mass return to reputable travel agents.
"We expect to see the retail high street travel agent continue to be a huge growth area for travel in 2024.”
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