The world's first chocolate haggis has been launched - just in time for Burns Night.
Simon Howie, the Scottish Butcher, came out with the unique dessert to celebrate the holiday.
The sweet treat will be available from Wednesday, January 3, across stores in Scotland.
It is made with a blend of dark chocolate and white chocolate chips.
The special 'haggis' is a chocolate brownie pudding, suitable for vegetarians and is made to be served as a hot dessert, with ice cream or cream.
The company marked the launch with a remake of the iconic Cadbury Gorilla ad.
READ NEXT: Stylish new city centre cafe and bar reveals opening date
Simon Howie said: “As the UK’s number one haggis brand, we wanted to bring the theatre of Burns Night to dessert for the very first time – allowing you to slice open a steaming hot haggis that’s actually a chocolate brownie and white choc chip pudding!
"We know our customers love to kick off Burns Night celebrations with our Haggis Bon Bons and then enjoy our award-winning haggis for the main event, and now they can elevate the evening even more with our brand new chocolate haggis pudding! It’s perfect for enjoying as a family.”
Clair Howison, brand director at Simon Howie said: “When I think chocolate I think of the Cadbury’s Gorilla. So when it came to telling the world about Chocolate haggis, a homage to this iconic advert, which has long been hailed as one of the world’s most memorable adverts, made perfect sense.
"Our version of the advert sees the patriotic build of Loch Lomond meet the surreal drum expertise of a life-size haggis and we are sure it will surprise and delight – just like Chocolate Haggis itself!”
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereLast Updated:
Report this comment Cancel