Stylish fashion retailer opened pop-up in Glasgow M&S

Nobody's Child has been re-welcomed to the Marks and Spencer shop on Argyle Street in the city centre.

Shoppers will again be able to browse a collection of over 30 pieces from the brand's spring/summer 2024 collection, including the Happy Place collaboration with Fearne Cotton. 

As well as offering a range of mini, midi and midaxi dresses such as the Starlight, Alexa and Felicia, M&S and Nobody’s Child will also introduce a more diverse selection of new dress shapes as well as jersey tops, jeans, blouses, relaxed tailoring and a coordinating linen blend collection.

Known for its distinct floral prints, the collection by Nobody's Child will continue to complement and enhance the core spring/summer range at M&S.

Grant Henry, store manager at M&S Argyle Street said: “We can’t wait to welcome Nobody’s Child back to our M&S Argyle Street Clothing department.

"We had such a fantastic response from customers last year being able to shop the brand’s stylish pieces in store and we know there will be the same response to this latest SS24 capsule collection. The team and I can’t wait to help existing and new customers explore!”

It comes after a successful trial of Nobody's Child pop-ups at 30 M&S stores last year, which included the Argyle Street branch.

The move proved popular with over 86,000 customers shopping in the pop-ups and sales jumping by 126%.

The pop-ups were proven to also drive new customers to the retail giant – with 20% having previously not shopped for dresses at M&S.

Nishi Mahajan, director of third-party Brands at M&S, added: “Nobody’s Child were the first third-party brand that we introduced to our ‘Brands at M&S’ platform and they continue to be one of the most-loved by our customers.

"Last year, the pop-up shops were a huge success, complementing and enhancing our core range to make M&S the destination for dresses during the spring/summer season – whether it’s for work, weekend or special occasions.

"Our partnership with Nobody’s Child is a proof point to the success of our Brands at M&S strategy – when we get the partnership right, everyone wins."

Jody Plows, CEO of Nobody’s Child, said: “Nobody’s Child is delighted to be expanding into more Marks & Spencer stores across the UK.

"This development represents a significant step forward in our mission to make responsible fashion accessible to all women.

"We’re incredibly proud to be a part of the M&S family, having become their first third-party brand partner in 2020.

"This is such an important collaboration for our brand and one that we hope resonates with customers of all ages. We look forward to welcoming new and loyal customers into these stores.”