Firefighters are currently tackling a blaze in the heart of one of the city's biggest shopping streets. 

Seven fire engines remain at the scene of the inferno on Buchanan Street which kicked off at around 9.40am this morning. 

Fire crews say there are no reported casualties but they will continue to extinguish the blaze. 

The blaze appears to be located in the building behind Zara. It is understood that there flats located in the building.


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(Image: Firefighters on Buchanan Street. Picture by Colin Mearns.)

(Image: Firefighters on Buchanan Street. Picture by Colin Mearns.)

(Image: Firefighters on Buchanan Street. Picture by Colin Mearns.)

(Image: Firefighters on Buchanan Street. Picture by Colin Mearns.)

(Image: Firefighters on Buchanan Street. Picture by Colin Mearns.)

(Image: Firefighters on Buchanan Street. Picture by Colin Mearns.)

(Image: Firefighters on Buchanan Street. Picture by Colin Mearns.)

(Image: Buchanan Street fire)

(Image: Firefighters on Buchanan Street)

Buchanan Street is the city's biggest shopping street with football just behind London's Oxford Street. It is a pedestrianised area and is part of the famous style mile which links Argyle Street and Sauchiehall Street. 

A Scottish Fire and Rescue Service spokesperson said: "We were alerted at 9.40am on Thursday, 27 June to reports of a fire within a seven-storey building in Glasgow.

"Operations Control mobilised seven appliances to the city's Buchannan Street, where firefighters were met by a fire within the building's second floor.

"Crews currently remain on scene working to extinguish the fire.

"There are no reported casualties."