Sporting retail giant Adidas has made moves to take over a unit at Glasgow Fort in Easterhouse.
A planning application has been submitted to Glasgow City Council asking for permission to display two internally illuminated fascia signs, one internally illuminated sign, vinyl graphics applied to glazing, and a digital screen behind glazing.
The plan concerns unit 31 at 565 Provan Walk
Drawings accompanying the planning application show the Adidas logo would be visible on the shopfront.
The proposal comes after reports Adidas plans to introduce The Pulse retail concept to the UK this summer.
The first Pulse store opened in Edinburgh in June. The Pulse is described as a premium store concept for value-seeking consumers.
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Ross McCall, retail leasing and commercialisation director at property development firm British Land, which owns Fort Kinnaird and Glasgow Fort, previously said: “We’ve got a strong track record of attracting the biggest retail brands at Fort Kinnaird and Glasgow Fort, and Adidas is another huge name to add to our offering across both sites.
“We’re very excited that Fort Kinnaird is going to be home to the UK’s first The Pulse store and are confident it will be a hit with customers. It’s yet another example of retailers offering unique experiences to engage even more consumers.
“This is another clear indication that the biggest brands are looking to expand their physical footprint, and retail parks are an important part of this.
"We’re confident that it will help us increase footfall following a successful 2023, and we’ll continue to evolve and improve our offering with even more new fascias, innovative experiences and services for our customers.”
Adidas is the latest sportswear manufacturer in Europe and the second largest in the world after Nike.
The application is still being considered by city planners.
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