THE SPFL today announced they have enlisted a Swiss-based media and marketing agency to secure a new international rights agreements following the termination of their agreement with MP & Silva.
The SPFL severed ties with MP and Silva earlier this month after they failed to make scheduled payments and have now brought Infront on board to replace them.
They now hope Infront will establish new deals with broadcasters that will allow matches from the Ladbrokes Premiership, Championship, League One and League Two as well as IRN-BRU Cup and Betfred Cup ties overseas.
It is hoped the agency will be able to strike agreements in territories where supporters of Scottish clubs have not previously been able to enjoy match coverage.
SPFL chief executive Neil Doncaster said: “Infront are a highly respected and experienced global rights agency. They emerged from a number of different companies each of which was keen to represent us overseas.
“We will be working with Infront over the coming weeks to agree deals in those territories where SPFL football is not currently shown.”
Infront senior vice-president football Stephan Herth said: “Infront has a long and successful history within the football industry and we are delighted to begin working with the SPFL to bring matches to fans of Scottish football around the world.
“The SPFL has its own unique legacy. As the second oldest league in the world, it has welcomed many top players and managers over the past few decades.
"That history will almost certainly be added to in the next seasons. Infront looks forward to building on that legacy and taking the league to a new level on the international stage during that time."
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