Aberdeen striker Florian Kamberi was the target of vile abuse on social media this week.

The Swiss player was sent a message from a yob on Instagram saying: 'A can't wait for the day you die'. It comes in the wake of controversy surrounding the social media channel last week when Irishman James McClean revealed the torrent of abuse he is forced to deal with on a regular basis.

Celtic manager Neil Lennon came out in support of the winger but it was just one of the several examples of football fans taking advantage of a lack of accountability for such abusive messages.

READ MORE: Instagram vows to remove accounts of people who send abusive direct messages

Rangers striker Alfredo Morelos has also been subjected to horrific abuse in recent times. The Colombian was racially abused during an Instagram live video he did for supporters back in July of last year.

And now Kamberi, who previously played for Hibs and Gers, is now the latest to suffer from idiotic mistreatment on the social media platform.

Instagram have been criticised in recent times for their handling of abusive messages being sent so freely but released a statement highlighting their intent to improve their clamping down.

It read: “We want Instagram to be a place for people to connect with the people and things they love. But we also know that, just like in the offline world, there will always be those who abuse others.

READ MORE: Probe after Rangers star Alfredo Morelos sent racist abuse online

“We’ve seen it most recently with racist online abuse targeted at footballers in the UK. We don’t want this behaviour on Instagram.

“The abuse we’re seeing is happening a lot in people’s Direct Messages (DMs), which is harder to address than comments on Instagram.

“Because DMs are for private conversations, we don't use technology to proactively detect content like hate speech or bullying the same way we do in other places.

“But there are still more steps we can take to help prevent this type of behaviour.

“So today we’re announcing some new measures, including removing the accounts of people who send abusive messages, and developing new controls to help reduce the abuse people see in their DMs. Currently, when someone sends DMs that break our rules, we prohibit that person from sending any more messages for a set period of time.

READ MORE: Ex-Rangers owner Craig Whyte on death threats and Googling his name

“Now, if someone continues to send violating messages, we’ll disable their account.

“We’ll also disable new accounts created to get around our messaging restrictions, and will continue to disable accounts we find that are created purely to send abusive messages.

“We’re also committed to cooperation with UK law enforcement authorities on hate speech and will respond to valid legal requests for information in these cases.

“As we do with all requests from law enforcement, we’ll push back if they’re too broad, inconsistent with human rights, or not legally valid.”

Instagram have been approached for comment by Glasgow Times on this specific issue.

Kamberi, on loan at Dons from St Gallen, made his debut against St Mirren in a goalless draw last week. He also started against Celtic Park as they drew another blank in a 1-0 defeat thanks to David Turnbull's strike.